3D Product Visualization
In brand and product design, we create high-quality images or animations through 3D visualization that can be used in product development, marketing, and sales materials—even before the physical prototype is created.
The visualization process begins with the product's sketches and drawings, which serve as the foundation for creating a digital 3D model. We then apply materials, colors, and textures to accurately replicate the product's appearance and feel. The interplay of light and shadow enhances the product's shape and features, providing a precise representation of how the product will look in reality. A well-executed 3D animated advertisement can leave a more powerful impression than traditional filmed material.
What to consider before ordering?
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Would you like photorealistic images or animations for the final visualization? Will the image or clip be used on a website, social media, or printed materials?
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What is the level of detail required for the product? It's important to know whether all nuances need to be depicted, such as gloss, textures, and printing effects (e.g., embossing or spot varnish). Additionally, please specify if there are product labels, tags, or other print materials that should be included in the visualization.
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What materials do you have as input? Drawings, photos, measurements, 3D files, or a product prototype will help ensure that the visualization accurately reflects the product's actual appearance.
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Are there specific requirements regarding lighting and atmosphere? To enhance the realism of the product image, you may define specific placements for light and shadows to emphasize the materials and forms (for example, daylight vs. studio lighting).
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Is there a specific visual style for the project? If the product image needs to align with the brand's visual identity guidelines, it’s important to share the relevant style guide or color palette.
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What are the timeline and budget constraints? Clarifying these will help define the scope of work and level of detail to ensure the project stays within the schedule and budget.
What to consider regarding project timeline and cost?
The cost and timeline of the project primarily depend on the complexity of the product and the desired level of detail. If the product features intricate texture effects, such as gloss, embossing, or spot varnish, additional layers of nuance will increase the project's duration.
Achieving realism also relies on lighting, shadows, and reflections, which help showcase the product in greater detail. For instance, if you want to visualize the product in motion or within a complex environment, the project's duration could extend to several weeks.
For example: A simple product visualization for an e-commerce listing, featuring one product (e.g., a shampoo bottle) with a straightforward label and a uniform background. The estimated cost would be between €100 and €300, with a turnaround time of 1 to 3 business days.
